Landing or Squeeze pages are designed to collect information from the people that ‘land’ (visit) them. These pages normally have some type of offer or bait to entice the user to enter their details or buy the product being offered. They can be looked at as extended adverts and normally are an extension of an advert that generates the traffic for the site.

Landing pages can have traffic driven to them from Pay Per Click adverts, email eshots, organic listings and even offline advertising such as newspapers.

Landing pages are a very good way of generating leads and also measuring your return on investments from your advertising. Normally a page will have a direct sale value to your company and also a direct cost that can be traced.

For more information about how landing pages could help you business please contact us.

Or do you already have a landing page that isn’t performing? Contact us for a free evaluation of how to get more your of your landing pages.